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How To Value Customer Feedback – A Case Study
TweetYesterday I got an invitation to take an online survey, sent to me from a leading market research company on behalf of a leading jeweler. The name of the jeweler isn’t important–let’s just say,...
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Planting A Flag For Quality
TweetFriends of mine often send me links to dubious research. Sometimes, if I can abstract a more general point from these studies, I’ll write about them, but this isn’t really a “gotcha” kind of blog....
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Drowning In Data: How To Save Yourself
TweetEarlier this year, I had the distinct pleasure of keynoting Social Slam, one of the best social media conferences of the year in my book. I talked about one of my favorite subjects: how to think...
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The Book Of Business Awesome
TweetI’m really happy for my friend Scott Stratten, who just announced pre-orders for his latest book, The Book of Business Awesome. Besides the fact that Scott is a very engaging author, and the...
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Cancerous Danes And The Best Time To Tweet
TweetYet another “best time to Tweet” graph was brought to my attention today. I’ve spilled some ink on these in the past–they aren’t uniformly bad, but they’re very nearly so. Yes, there may be a time...
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Marketing Metrics And Head Injuries
TweetThe two aren’t as unrelated as they might seem. Consider the following scenario: You run an e-commerce site that sells real or virtual products with some kind of online shopping cart system. You...
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Customer Service, Survivor Bias, and Missing Bombers
TweetThe rise of real-time social media management tools has given companies an enormous capability to address consumer issues, and the ability to potentially resolve those issues in the light of day...
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A Chance To See Richard Branson, Colin Powell, Tony Robbins, And Me
TweetSo, it’s been an eventful week or so–apologies for not posting recently, but I’ve had a birthday and gotten married in the same week, which resulted in a net gain of +4 to my Klout score. So,...
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One Simple Rule For Good Infographics
TweetI was honored to have been asked by Mark Smiciklas to contribute to his new book, The Power of Infographics, on the topic of their proper use (and misuse.) Contrary to what you might think, I...
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Google Consumer Surveys: Are You Feeling Lucky?
TweetYesterday, I observed the following factoid in the wild (AKA, The Twitter): Now, I will admit to some previous discomfort with the sampling methodology used by Google Consumer Surveys. Their model...
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Why You Aren’t Going Viral
TweetHere’s a simple formula to “go viral”: 1. Take a balloon to space and jump out of it 2. Yeah, that’s all I got. I was delighted recently to be asked to participate in the latest Argyle Social...
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The Primacy Myth Of Search
TweetThere are certain bits of received wisdom about the role of search in the purchase process. If I were to ask you, for instance, what percentage of purchases “started” with a search, what would you...
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How To Be The Smartest Person In The Room On Election Night
TweetThis week I head to New York City and Edison’s network election exit poll HQ. If you are having an Election Night party, there are a couple of things you might be interested to know. First of all,...
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The Election’s Most Important Insights For Marketers, Part One: Playing...
TweetAs a part of Edison Research’s election exit polling team (if you watched TV that night, you saw our work), I was privileged to witness some amazing stories play out on November 6th. Throughout...
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On The Dangers Of Content Marketing
TweetI had originally posted this article on my personal blog, since it seemed more personal and less about marketing or research, but to my surprise and delight it seems to have struck a chord with a...
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Extreme Data Makeovers: Bar Graph Edition
TweetExhibit A: Ahem. THERE I FIXED IT. Extreme Data Makeovers: Bar Graph Edition is a post from: BrandSavant. Copyright 2010, Tom Webster. Thanks for reading! TweetRelated Posts:Exclusive New Research...
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New Research on Pinterest Users and Purchase Behavior
TweetWe added a lot of questions in our most recent Social Habit research on Pinterest–in particular, who is pinning, what kinds of products they pin, and (most importantly) why. I’ve written before...
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The Election’s Most Important Insights For Marketers Part Two: The Crystal Ball
TweetThe myth of the “crystal ball” is not a new topic for this blog, but the election brought it back into stark focus. Intuition and instinct are crucial components to business success—indeed, there...
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What The Mayans Can Teach Us About Social Media And Marketing
TweetYeah, ummm…I got nothing. Happy Holidays, and I’ll see you in this space in 2013. Thanks for reading my stuff. What The Mayans Can Teach Us About Social Media And Marketing is a post from:...
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The Facebook Flea Market
TweetToday I logged into Facebook and was greeted with the ad bar below: You know it. You’ve seen it. Facebook ads are a junk shop; a seemingly random miscellany of hastily constructed, poorly targeted...
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